I bought applicant lab on a friend’s recommendation and I am SO glad I did. I had no idea where to start with my applications and this program helped me figure everything out. There is school-specific advice on what each program is looking for, what traits to highlight and how to write about yourself effectively. Almost more importantly than explaining how to structure essays and what to write, this lab also explains what NOT to write and how to avoid pitfalls. I definitely would have made some of these mistakes had I not checked with applicantlab.
This program is an absolute steal and I highly recommend it. I got into my top choice school (M7)!