MBA Admissions is a tough game

Learn how to win it

ApplicantLab was created by a Harvard MBA who wants to teach you MBA admissions secrets others charge thousands for. You’ll create your strongest possible application via interactive, online exercises and videos that guide you every step of the way.

Click on the video on the right for a quick intro, click “Learn More” below for more details, or jump right in to start your free trial!


ApplicantLab users routinely get into the world’s top business schools, including:

Admissions consulting 2.0

Shelling out thousands to work with an expensive admissions consultant is so last century. ApplicantLab’s virtual consulting platform will teach you how to craft a strong MBA application that highlights your unique story.

ApplicantLab got me and my girlfriend get into HBS and several other top MBA programs. I honestly do not think we could have done it without the app, and I think everyone applying to business school would benefit from it.

We did not work with any traditional consultants, but having gone through the whole process, it is hard to imagine what they would offer that you cannot get from [ApplicantLab] at a small fraction of the price."

E.P.Accepted to Harvard

I used ApplicantLab for my applicants to Harvard, Stanford, and Wharton in Round 1, and was accepted to all 3. Private admissions consultants were so so expensive and not an option for me, so I took the leap, and could not be happier about my choice.

The service is unconventional as a concept, but superbly executed and is a gamechanger. I had questions about how effective an online system would be, and am blown away by how much direction it gave my essays and my interview prep.”

L.M.Accepted to Stanford, Harvard, and Wharton

Over 3x More Important than the GMAT

ApplicantLab helps you master the pieces of the application that are over three times more important than test scores alone.

Importance Given to Each Part of the Application, According to Admissions Officers from over 100 Full-Time MBA Programs. Source

  • 18% GPA
  • 20% GMAT / GRE
  • 62% Qualitative Elements
    • Interview
    • Resume
    • Essays
    • Recommendations
    • Biographical Info
    • Short Answers

Step-by-Step Guidance

Interactive exercises walk you through everything you need, making the overwhelming application process manageable and stress-free.
We take powerful admissions consulting tools and put them directly in your hands.

As someone who originally paid for a traditional consulting service and was severely disappointed with their experience, ApplicantLab was an excellent tool that saved my business school application process. It not only gave me the same advice I was getting from the traditional consultant at a significantly lower cost, but it also gave me direct step by step guidance that felt like I had a consultant with me the entire time."

M.DSuccessful re-applicant to Columbia

On Demand, 24/7

No need to wait forever to get on the phone with a consultant. Whether you’re traveling for work, on your lunch break, or have a 3 am flash of inspiration, the Lab is ready whenever (and wherever!) you are.

Working 60+ hour weeks, two non-profits, and a side business, I needed admissions help that could operate with my schedule but still quench my thirst for details and specifics.

ApplicantLab was the perfect solution for me.

It contains amazingly detailed videos of not only what to do, but why you do it, which is really the secret sauce of admissions!"

G.M.AUCLA Anderson

Every School. Every Essay.

Different schools are looking for different things. ApplicantLab provides specific in-depth guidance for over 50 top schools’ applications, including video tutorials and outlining tools, color-coding your stories to optimally match them to each school.

When you start writing essays, [ApplicantLab] has school by school research, essay by essay analysis for each and every school and have addressed *every* possible concern that an applicant might have.

I remember when I had to make a video essay for one application, [ApplicantLab] had a full tutorial on how to quickly make a video along with all useful links and tools. Superb."

R.BNorthwestern Kellogg

Best Value, Hands Down.

The entire system costs less than what top-tier consultants charge for merely one hour of their time. There is simply no other way to access advice this good, this comprehensive, at such a reasonable price.

I was applying to business school while working for a non-profit space, so paying $8k (cost of a 4-school package from most consulting companies) wasn't feasible. However, I was worried about competing against other candidates who were taking advantage of such services.

The advice that [ApplicantLab] provided was identical - if not more personalized in some instances - to advice I'd heard that my friends received from their consultants.

Such a cost effective way to de-stress the application process!"

M.AAccepted to Berkeley Haas, Dartmouth Tuck, Yale, and Duke Fuqua

With ApplicantLab, You’ll Feel:


Take control of your admissions process. Work on your app on your schedule. Write essays in your authentic voice.

Less Stressed

No more guesswork. A step-by-step roadmap of best practices guides you through everything you need, from start-to-finish.


Early modules set a strong strategy foundation that you can use to power through several apps in record time.


Know that you’re getting world-class advice directly from a top admissions expert without the expense of over-priced firms.

Helping People Just Like You

Whether you’re a non-profit executive with a low GPA or an investment banker worried about how you are going to stand out, ApplicantLab has helped countless of applicants, each with his or her own specific concerns, create the most compelling and successful application, based on each applicant’s unique story. ApplicantLab caters to YOUR background.

Low G.P.A














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Don’t Overpay for World-Class Admissions Advice

Most admissions consultants of Maria’s caliber (Harvard Business School graduate; over a decade of admissions consulting experience; former AIGAC Board member) charge $300 or more for JUST ONE HOUR of their time. The ApplicantLab platform gives you access to ALL of Maria’s expertise, from start-to-finish, for less than what you’d pay for just one hour of guidance from a similarly-elite consultant.

On-Demand Admissions Guidance Tool

Only $299

There is simply no other way to get access to this level of expertise for this price.

  • 1 year access
  • Access to all modules for:
    – Strategy
    – Essays
    – Resume
    – Recommendation
    – Interview
  • Access to all modules
  • Apply to as many schools as you’d like
    – In-depth tailored content for each school, all for one low price
start free trial

Want to Learn More?

What is ApplicantLab, anyway? Who’s a good fit to be a client? Is additional help available?

Read Our FAQ

What are real users saying about the Lab? Are any of them like me? What has their experience been?

Our Success Stories

What is the story behind this service? Who’s behind it? What’s the mission?

About Us