I am a DIY applicant and I strongly recommend this website to those who have no clue how to structure your essay.
My favorite part of the ApplicantLab is actually the videos, especially those in the School Mapping and the Interview preparation. The amazing walkthrough of the schools’ website helped me to understand what they are looking for in each candidate. It also helped me to determine whether the school is a good fit for me. I certainly see lots of great efforts have been put on individual schools to walk people through their essay topics. These contents are updated quite often.
I definitely like watching a lively person in a video better than just read the long and tedious articles about how to write essays and how to prepare for the interview. With that being said, if people do enjoy reading, ApplicantLab has the script right underneath each video.
They have a free trial for a week. So definitely worth checking out!