Maria has created an incredibly intuitive, easy to use online tool. As a reapplicant, I knew how stressful and time consuming the application process was, but ApplicantLab broke it down into bite-sized pieces that were easy to follow and allowed me to tackle the application in a principled way, on my own time.

I loved how structured the tool was, taking me through the process of articulating my goals, brainstorming the various stories that I could tell, and then figuring out how to best package that into a coherent and cohesive application. What ApplicantLab expertly did was help me truly understand what was likely to resonate with an admissions committee, and tailor my application accordingly.

Most useful were the videos that guided me along the way, providing expert advice in an easily digestible and on-demand format. Moreover, these videos were actually entertaining to watch, making an inherently stressful process more lighthearted and enjoyable. I also loved that I could contact Maria when I needed to to get additional guidance or support as I was completing my application.

I have worked for many years developing online learning environments and tools, and can attest to the fact that ApplicantLab is at the cutting edge of online learning theory. I enthusiastically recommend this to anyone applying to business school–it truly proves that you can get great service and a great product without having to break the bank.