From an e-mail sent to ApplicantLab after admissions decisions in R1:

Hi Maria, I just want to profusely thank you for this excellent, excellent service. I got a full tuition scholarship to MIT Sloan because of Applicant Lab! I am over the moon. I just can’t thank you enough. I heard about ApplicantLab at an HBS info session in LA a few months back and I thought I’d give your service a try. And boy, did it deliver. Your step-by-step Pre-Writing section was by far the most helpful aspect of the application process for me plus the Interview Prep section. Thank you!! “

From the official review posted at GMATClub:

I used ApplicantLab for my MIT Sloan Round 1 application and I plan to use it for my Round 2 apps as well. I am using ApplicantLab for 5 MBA apps and I’m sure I could choose more…. and it’s just one flat fee! Anyways, I received my MIT Sloan acceptance call last Tuesday for Round 1 with a full fellowship!! I am over the moon and I owe a lot to Maria’s ApplicantLab!! I know it wouldn’t have been possible without the help of ApplicantLab’s step-by-step (like incredibly granular) instructions on how to structure my ENTIRE application. Maria gives solid guidance on whichever path you decide to take with your apps (e.g. she provides great feedback on each of the pics for the Booth main essay, as well).

I thought the “Review Advice” in the pre-writing section was INCREDIBLY helpful as I had trouble distilling what I thought would be relevant to the Sloan community. It definitely pushed me in the right direction and I have to give a significant amount of credit to Maria for helping me get there.

The flexibility of the self-pace style of ApplicantLab was also a boon as I was able to get assistance on my app whenever I wanted without relying on calling a consultant who may or may not answer the phone right away.

For those who are worried that ApplicantLab isn’t personalized enough… don’t fret. It goes very in-depth and highlights your traits that are desired by each school. You just have to do some thinking while in the brainstorming phase — the same kind internal digging you’d do with a regular consulting service.

In sum, ApplicantLab was a very valuable resource during my R1 application cycle and I wouldn’t be in my current position without it! 10/10 recommend if you want bang-for-the-buck help getting into a top MBA program!