As someone who originally paid for a traditional consulting service and was severely disappointed with their experience, ApplicantLab was an excellent tool that saved my business school application process. It not only gave me the same advice I was getting from the traditional consultant at a significantly lower cost, but it also gave me direct step by step guidance that felt like I had a consultant with me the entire time. By following the detailed questions in each module, I was able to build an application that highlighted my strengths and got me into a Top 10 program. I would 100% recommend ApplicantLab for anyone applying to business school.