I was a reapplicant to schools this year when I found ApplicantLab. I heard about the tool through the Forte Foundation’s MBA Launch program and tried out the free trial.

After just an hour working with the tool I could tell that I needed to buy it. It’s a one-stop-shop for organizing all of your brainstorming and applications. Filling out the tool is actually fun because there are some great features such as writing out your stories and dragging and dropping the traits that it represents. Then, when you want to write about certain traits, you can use a filter to bring up the stories that best represent those traits.

However, the absolute BEST part of the lab is that Maria makes videos where she goes through ALL of the top business school applications and explains the rationale behind the questions and has rock-solid approaches to take so that you can respond.

If I didn’t have access to the videos, I would have spent many hours of unnecessary time thinking about what Maria explained via her informative and entertaining videos.

On top of that, I bought a few hours of review time from Maria herself. Not only was ApplicantLab itself relatively inexpensive, but Maria’s hourly rate (about $150) was much less than other consultants (some charge $300-$500?!?!).

Hiring a consultant for $4000+ is just insane, ApplicantLab is ~$300 and you will get absolutely equal or better value.