The Business School Application Boom
Maria |
November 1, 2024

In this episode of Business Casual, the hosts discuss the latest GMAC report. The report shows a strong 12% increase in global applications to graduate business school programs from 2023 to 2024, reversing the declines seen in the previous two years after the pandemic surge. Significant increases include a 48% rise at NYU Stern and 36% at Dartmouth Tuck, with Washington University’s Olin School doubling its applications. They explore the ongoing appeal of U.S. programs despite potential political changes and examine the broader effects of these trends on the education environment of business schools.

This discussion also highlights the growing interest in online and hybrid program applications and considers the recurring shifts in MBA popularity related to economic changes.

Episode Transcript

[00:00:04.370] – John

Well, hello, everyone. This is John Byrne with Poets and Quants. Welcome to Business Casual, our weekly podcast with my co-host, Caroline Diarte Edwards and Maria Wich-Vila. Caroline, of course, is the former managing director of admissions at INSEAD and a co founder of Fortuna Admissions. Maria is the founder of Applicant Lab. Really, the big news comes out of the Graduate Management Admission Council. Every year, they do a report card on the health, at least in terms of applications of business school market. It’s generally very, very good news. They found that total applications to graduate B-School programs worldwide increased 12% from 2023 to 2024. That’s a pretty sharp reversal from two straight years of declines that followed the pandemic-fueled boom of 2020. We know because we’ve been reporting, and in fact, in this podcast, we’ve talked about some of the schools that have been up, and the big ones were up quite a bit. NYU Stern, 48% jump in apps last year. Dartmouth Tuck up 36 %. Yale up 22 %. Duke Fuqua was up nearly 16. But the more important thing is that that was an all time application record. Washington University’s Olen School actually doubled its applications to its two year MBA program.

[00:01:35.390] – John

At Michigan Ross, they’re up more than 35 %. What’s interesting about the GMAC report, however, is most of the schools that are reporting to GMAC tend to be the second and third tier schools, and they’re experiencing an increase as well. Really, so much for all the hand wringing and all the worry about the maturity of in-person MBA programs and including two-year programs. Both two-year and one-year MBA programs are up substantially, and this is really good news. Caroline, what’s your thought about this?

[00:02:10.490] – Caroline

Yeah, it is good news. And as you say, often there is talk about the demise of the MBA and concern about whether that is a sustainable model for business schools. And it’s always a cyclical market, right? We see an upturn now. There will be downturns in the future. And if you look back over history, it has always been cyclical and somewhat countercyclical to economic circumstances in the job market. So every time there’s a downturn, there’s a prophesies of doom, but it always turns around again, right? So So it’s good to see that the things have picked up, and it’s good to see that it’s picked up across the board, because I think that some of the schools that are not in the very top tier have struggled in the past few years, much more so than the top schools. So I think the top schools, even when they have seen some decline in application volume, they still have a very loyal pipeline of strong candidates coming through. And those ups and downs on the margins don’t make a big difference to them and don’t make a difference in the quality of the class. But that’s not the case for schools that are a bit further down the pecking order.

[00:03:22.730] – Caroline

And so it’s great to see that there is demand that’s up across the board, not just for the top schools, but also for a a wider range of programs.

[00:03:31.790] – John

Yeah, and this survey takes into account nearly 300 business schools across 40 countries around the world and encompasses over 1,000 graduate management programs. So it’s a pretty broad swath of the graduate management education market. The survey also found that programs with more flexibility are in high demand with 58% of online programs and 52% of hybrid programs reporting application growth. Roughly two-thirds of online and flexible MBA programs reported growth, too. Maria, does this mean that the competition to get into business school is, again, as fierce as ever?

[00:04:10.920] – Maria

I think, yeah. I think the competition will always be fierce, even in those down years. Because even in the years where the numbers do go down, the quality of candidates is usually pretty high. There are times when, and Caroline has actually pointed this out several times, I think she saw this often in Sayyad, sometimes when there would be increases in certain application volume. Sometimes those applicants were not always of the highest quality. You can’t necessarily tell a whole lot about just merely the total number of applicants, because some of them could be people who are desperate to get in and they’re just throwing in applications. Perhaps they’ve been hurt by the economy. They lost their job. Maybe they weren’t. Sometimes people lose their jobs through no fault of their own, but sometimes they lose it because they’re not strong performers, for example. Perhaps that are losing, perhaps they’re throwing in an application to business school without necessarily being the strongest candidate in the first place. I think it’s probably safe to say that no matter when you apply during a year where applications are up or applications are down, you should prepare to I faced stiff competition either way.

[00:05:17.870] – Maria

Although, statistically speaking, obviously, the more people you’re competing against, the harder it is to get in. But I would not let that dissuade you necessarily, simply based on that metric alone. Now, if the numbers of applicants go up, And also the average GMAT score for a given school also increases dramatically. Okay, now you can say to yourself, maybe my chances are not as good now as they were in a prior year. If there are other signs of the course or the program becoming more elite or stringent or difficult to get into in some other way. But the mere number of applicants alone is not necessarily an indicator of it’s harder to get in or it’s easier to get in.

[00:05:58.530] – John

True. And I suspect that Most of our listeners are aiming toward the top, let’s say, 50 programs in the world where the selectivity rates are so low that there are plenty of really well-qualified candidates who would make terrific students and who would have great business careers who can’t get into some of these schools because the acceptance rates are so low. That’s the other issue always. Whether or not apps go up or down, the best schools and the best programs draw an exceptional group of highly competitive people, smart, talented, ambitious. So on some level, the competition never really totally goes away. Some of the other interesting parts of this GMAC study showed that the US remains among the most desired study destinations, despite our looming presidential election, which is now only days away, and the prospect of a return to power of historically unpopular Donald Trump, who we know when he was President, international applicants began to abandon the US market. GMAC also found that domestic applications drove up demand for graduate business education in the US, Asia, and Europe, except for one place, the United Kingdom, which witnessed a 45% drop in domestic applications and a 12-point dip in international applications.

[00:07:29.590] – John

I I think a lot of that is due to the rhetoric that has been coming out of the United Kingdom over visa restrictions on graduate students and their inability, in some cases, to bring their families with them to United Kingdom when they are studying for a graduate degree. The other thing going on with the United Kingdom, of course, is I think some of this is the fall out of Brexit, which has affected the United Kingdom’s economy overall. Caroline, would you agree?

[00:07:59.570] – Caroline

Sadly, Yes, it’s been quite depressing to observe, although from afar. I think there is a possibility of change now that there is a new government in the UK. Those new visa restrictions were brought in by the conservative government, and now we have a labor administration. I’m sure the schools are lobbying hard for change on this front. It doesn’t make sense to make it harder for people to come to the UK to pursue graduate studies because they are typically very talented people who can then add a lot of value to the UK economy. So it was a very short-sighted measure. And I’m sure the schools are hoping that with a new government in place, perhaps things could be turned around because, yes, it’s very sad to see those statistics of the drop in people coming to the UK.

[00:08:50.620] – John

And especially when the quality of business education in the UK is among the best in the world. I mean, you have really incredible institutions doing doing a great job with fantastic faculty and a terrific global, diverse supply of students, regardless of the application decline. And it’s sad to see that happening because you can blame the government largely and how dumb it’s been for the decline in the higher education sector in the UK, which, incidentally, is really one of the bright parts of the United Kingdom economy, their higher education market, and the vast number of quality players in it. Now, we should also point out that this is a look at application flow in the past, next year, not the current year. As everyone would imagine, there’s always a lag in statistical reporting. And after all, we’re only in really the round one era for most applications We have no idea how they’re going. And, Caroline, I might actually ask you and Maria, what you’re seeing in terms of just the number of customers you have, how many people are seeking out your services to apply to business school in the first place? Because that, to me, is like the canary in the coal mine.

[00:10:20.130] – Caroline

Yeah, I think demand is strong for this year. So I think that schools may be reporting increases or at least not a decrease from last year. And last year, they saw very strong numbers. I think it’s a good market for business schools right now, and we’ll see how that evolves. Of course, it’s very early days. I do wonder to what extent these numbers also may reflect people applying to more schools than they may have in the past. Anecdotally, I feel that from our experience, people are applying to more schools than they may have two or three years ago. And so that would, of course, increase the number of applications without actually increase the number of people applying to business schools. So I don’t know if GMAC capture the test taker data, but beyond that, I don’t know if we have data on actually the number of people behind this increase in applications.

[00:11:13.200] – John

Right. Maria, your take?

[00:11:15.220] – Maria

Yeah, I think demand is strong. I do think there is some trepidation around the US election for people from other countries applying to US programs. I have anecdotally heard some people say, Well, I’m going to wait to see what happens in November. And then if things go in a way that I think will enable me to study in the US, then I will submit a round two application. So I definitely think that that is something that’s weighing on people’s minds. But some challenges in the economy are also driving up domestic interest. And it looks like that trend actually perhaps started a year ago. As you mentioned earlier, it looks like the US programs are seeing a bigger increase. And of the increase that has occurred, it seems to be a bigger increase amongst domestic applicants versus international. So I think they’re balancing out. I think some of the domestic applicants, there’s an increase given uncertainties in the economy. And I think we will see either an increase or a flat… The election, I think, will impact international applications around, too, if I had to guess.

[00:12:16.840] – John

So let me ask you this, what do you think the results of the election are going to be?

[00:12:22.540] – Maria

What do we think they’re going to be or what are we praying with every- We know what they need to be. Lighting every candle.

[00:12:32.190] – John

We need to know what they need to be. There’s no doubt about that. The whole world is very anxious about this election, not only Americans, because it will have significant consequence for everyone. It’s often said about the American economy, We catch a cold and the world catches pneumonia. There was a recent piece in The Economist that basically said, The United States is the envy of the world in terms of its economic growth and the strength of its economy. Just to give one stat in the article, the median income of a person in Mississippi exceeds the median income of a person in the United Kingdom today. The state of Texas alone has a GDP that is higher than all of Russia. You just go on and on and on. I mean, the growth in the economy is roughly three to four times what it is elsewhere in the world, which is why so many people want to come and study here. Now, if Trump gets elected, there’ll be a lot of rhetoric, anti-immigration rhetoric, and there’ll be some moves to restrict movement in and out of the country by people who are not citizens. But overall, I think that there are really severe limits to what, in fact, he is able to do or could do.

[00:13:54.640] – John

I think the long term bet is still the US, even if, in fact, he’s elected, which we all pray that he is not. I’m sure my co-host feel the same way as I do about these results. We’ve been through a number of these before, and we’re just shocked at how close this election appears to be by the poll. I use the word appears to be because I think polls, it’s been proven, are somewhat limiting. I mean, directionally, they’re correct or have been over time, but there are always surprises. And depending on how you read the tea leaves here, we know that it’s a close election in America because there are only a few swing states that will determine the election. And We could really have a winner who wins by less than 100,000 votes because of our system of having the Electoral College actually elect the President. We have our fingers crossed. We think regardless of what happens, you can’t bet against the United States. That’s how I feel. If Trump wins, it will be a very difficult, challenging time for the economy, for higher education over the next four years, but we’re resilient and we’ll survive it.

[00:15:19.650] – John

If Harris wins, I think we’re going to have a very strong outlook for near term and long term. It would be great to see a female President in the White House. Maria, I’m sure you agree with me.

[00:15:35.490] – Maria

Yeah, absolutely. From your mouth to God’s ears, as they say.

[00:15:41.220] – John

And Caroline, even though you live in the US, I’m thinking that you’re a citizen of the United Kingdom, are you not?

[00:15:51.170] – Caroline

Well, I am. I’m also now a citizen of the US.

[00:15:54.440] – John

Oh, thank God you can vote. Although you live in California, so your vote doesn’t matter, both of you.

[00:15:59.890] – Caroline

It It doesn’t make any difference, which is very frustrating.

[00:16:03.060] – John

But I do have a lot of- You don’t need to live in Pennsylvania, Michigan, Wisconsin.

[00:16:06.850] – Maria

I know, right? Oh, gosh.

[00:16:09.350] – Caroline

I do have a lot of conversations with people who don’t understand the global context that you mentioned, John, of how strong the US is compared to other economies. Unfortunately, I think historically, the US tends to have quite a myopic perspective on the global stage. Absolutely. Yeah. And so despite the fact that the US is doing so well, people don’t acknowledge them.

[00:16:34.170] – John

Yeah, they focus on the things that you wish were better, as opposed to the things that are so good and that we should be grateful for and never assume, because the rest of the world isn’t like the United States. It just isn’t. It’s beautiful, it’s wonderful, culturally rich. The history is magnificent. People are great, but oftentimes, governments don’t match up, and their economies just don’t flourish the way the United States has flourished for so long. I’ll give my two cents. The one thing that makes America stronger, immigration. Immigrants who have come to this country for a better life and are willing to roll up their sleeves, work exceptionally hard, be ambitious, not merely for themselves, but for their children, have made America great and will remain the secret to America’s success. Any effort to stop immigration, to limit it, to diminish it, will literally be an attack on our future prosperity. For all of you international applicants out there, here’s the good news. The good news is you bet on the US, regardless of what happens in this election, because long term, that’s not necessarily a sure bet, but it’s a bet where the odds are with you.

[00:17:59.780] – John

Hey, John Byrne with Poets and Quants. Thanks for listening..

The Business School Application Boom
Maria |
November 1, 2024

[00:00:00] John Byrne: Well hello everyone, this is John Byrne with Poets and Quants, welcome to Business Casual, our weekly podcast with my co-hosts Maria Wich-Vila and Caroline Diarte Edwards. Today we have a special guest, Heidi Hillis from Fortuna Admissions. She is based in Australia, is a senior expert coach for Fortuna, and has three degrees, all from Stanford, a BA in English literature, that’s my degree, an MA in Russian studies, and an MBA from the Graduate School of Business. And we have Heidi here to discuss some really fascinating research. Here’s what Fortuna did. They dug into the last Two class profiles of the Stanford Graduate School of Business.

That’s the class of ‘23 and the class of ‘24. They looked up all these folks on LinkedIn to identify a little bit more about their backgrounds, including their former employers and their places of undergraduate education to come up with an incredible analysis. Heidi, welcome.

[00:00:46] Heidi Hillis: Thank you. I’m glad to be here.

[00:00:48] John Byrne: Heidi, what is, what are the big takeaways from your deep dive discovery?

[00:00:54] Heidi Hillis: It’s hard to know even where to start. I think there’s a quite a few interesting kind of trends that we’ve seen that have taken place over the years. We were mentioning before the call that traditionally there hadn’t been, 10 years ago, if you’d looked, you wouldn’t have seen so many tech companies represented, but now there’s a big presence of tech companies who are feeding a lot of these MBA programs in Stanford in particular.

I think that the thing that was really interesting was, looking, not just at where the companies that were feeding the students, the applicants to Stanford. When they were working there, when they were applying, but actually the paths that they took prior to their current job.

So how many people were working, if you look at McKinsey, for example, or Bain and BCG, those are obviously companies that feed a lot of applicants to the program, but we found 20%, which seemed to be normal of, the class came from consulting, but if you actually look into the numbers in their background, You would see that actually 37 percent of these two classes had worked at McKinsey sometime prior, or actually in consulting, so it was, it’s The kind of the patterns that are behind, what you would normally see in terms of what Stanford tells us.

So you get a sense of the paths that people have taken. And so that’s something that was really interesting to see.

[00:02:16] John Byrne: Absolutely. And of course, this is this analysis goes so far beyond what any applicant would learn by simply looking at the class profile that the school up because, this level of detail is never available to people.

[00:02:33] Heidi Hillis: No, and yeah, for example, you could see that, Stanford will say that they have around, each year around 50 percent of applicants are international, which is a great statistic and gives you lots of hope if you are an international student. But when you dig into the numbers, you actually understand that.

75 percent of the people who get into Stanford actually went to a U. S. University. So even if you’re international, it does have does seem to have kind of an advantage of having been educated in the U. S. That seems to be something that they look for. However, I think. The concentration of universities in the U.

S. that are feeding to Stanford is something also that, if you’re looking at it, you might find a little bit dis, disconcerting. There’s a few programs that are really, obviously the top. Programs as you would expect places like Harvard, Stanford, Yale, the Ivies but if you look at the international universities very diverse from all over the world, really lots of people from different places, which is also really interesting.

[00:03:38] John Byrne: Yeah I tell you, one of the things that struck me in the data is how consistent it is. 10 years ago, we did the same exercise at Stanford and a bunch of other. Schools from Harvard and Dartmouth and Columbia and talk and a few others and back 10 years ago, we found that 25. 2 percent of the class of 2013 were from Ivy League colleges.

And the Ivy League 8 schools, not including Stanford. And if you included Stanford, it would have been 32. 6%. So now, let’s move forward to your data. And in 23, 30. 7 percent went to Ivy League schools, even above the 25. 2. And in 24, 27. 9 percent went to Ivy League schools. So it looks like Stanford has gotten even a little bit more elitist than it was.

Yeah,

[00:04:41] Heidi Hillis: It’s, it is it’s what the data says, right? Obviously, this is a sample. We have 80 percent of the two classes. So we don’t know where those other people went. And that might skew the data a little bit in another direction. But it is, if you look at there’s 15 schools, that include the Ivy’s and then you have UC Berkeley and obviously Stanford that really are contributing, 49 percent of the class of 23, 47. 3 percent of the class of 24. So that is a pretty heavy concentration and But, if you actually look into the data, you see a lot of people also, each of these is actually an individual story.

You see a lot of people who come from other schools as well. So it’s not like you have to give up hope if you come from a different school. I see a lot of individual stories that, from the whole range of U. S. schools that really are feeding into Stanford. So I think what the data doesn’t also tell you, unfortunately, is how many of these Of people from these backgrounds are actually applying.

So

[00:05:39] John Byrne: good point.

[00:05:40] Heidi Hillis: It’s it’s hard to know. And sometimes I think people this is. A path that a lot of people who go to these schools plan to take from the very beginning. So I would see, it would be interesting to know that I don’t know that we will ever find that out. But, um, that’s something to keep in mind as well.

[00:05:56] John Byrne: Yeah. And that’s a fair point. Because how reflective are these results of the applicant pool reflective of an elitist attitude probably a combination of if I had to guess, but, it is what it is, and these institutions obviously are great filters, so you come from McKinsey, Bain, BCG, and you go to Harvard or Stanford or Penn, and you pass through a fine filter, and it makes you less of a admissions risk than if you went to, frankly, the University of Kentucky and worked for a company that no one knows of.

That’s just the reality of elite MBA admissions, right?

[00:06:40] Heidi Hillis: Yeah. And so you will see that the people who are not going, you’ll see a lot of the people who you would, the profiles that you would expect, the Harvard undergrad that then goes to Goldman that then was working at a PE firm.

That’s a really typical profile that you’ll see. But you’ll also see some really, unique and interesting ones, which I think, Okay. Helps you understand that if you don’t have that path, you also have a real chance at these schools, and maybe even more of a chance, again, not knowing, how many of those Goldman P.

E. Harvard grads are applying. So I’m thinking of the guy that I saw who he went to UPenn undergrad, studied engineering, started out a kind of pretty typical path working in private equity, but then made a big pivot to work for go to Poland where he was working in a real estate investment firm and the head coach of the Polish lacrosse team.

So you have really interesting profiles like that, that you can see that. aren’t necessarily taking that typical path. And sometimes that really does help you stand out.

[00:07:42] John Byrne: True. Maria, what surprised you most about the data?

[00:07:48] Maria Wich-Vila: Wow. I think we already covered, the, one of the biggest ones was the number, the percentage of people who would had some sort of either their undergraduate or graduate education within the United States.

Intuitively, I had felt that was true. And sometimes when I try to, give some honest, tough love to applicants from certain countries, and they’ll say, oh, but Maria, I think you’re being a little too pessimistic. After all, X percent of the applicants at these schools are international, and Y percent are from a certain geography internationally.

I’ll say yes, but that doesn’t mean that they’re all Solely from that area. A lot of them are, do have significant international educational experiences. I think another, speaking of the international piece the percentage of people who had significant international work experience as well was something else that really jumped out at me.

Because it would signal to me that Stanford really does value this global perspective both within probably its domestic applicants and also its international applicants. So I thought that was also a really interesting piece of data that jumped out at me.

[00:08:52] John Byrne: Now remind me what percentage was that?

[00:08:56] Heidi Hillis: People who are international

[00:08:58] John Byrne: who have had international work experience.

[00:09:01] Heidi Hillis: I think it was 30%.

[00:09:02] Caroline Diarte Edwards: Yeah. Yeah. Yeah, it’s pretty

[00:09:04] John Byrne: impressive.

[00:09:04] Caroline Diarte Edwards: 30%, which I was thrilled to see. As well as coming from in Seattle and Europe. Obviously the international schools put a heavy emphasis on international experience and I hadn’t fully appreciated that. A school like Stanford would also.

really value that to the same extent. And it’s great to see that candidates are making the effort to get outside of the U. S. and get international experience because I think you gain so much from that exposure. And you bring more to the classroom if you’ve got that experience. I know that both Maria and Heidi.

I’ve worked outside of the home countries as well. Pre MBA and I think that you just have so much more to contribute to the whole experience. And it was great to see that 30%.

[00:09:50] John Byrne: What else struck you, Caroline?

[00:09:53] Caroline Diarte Edwards: We talked about the concentration of academic institutions, and I was also surprised about the concentration in employers.

So while there is a very long list of employers where the students have worked pre MBA when you dig into the career paths that they’ve taken there is some interesting concentration. Heidi had noted that the reports that There are 26 companies that account for nearly one third of the class in terms of where they were working right before Stanford.

But when you look at their whole career history, those same 26 companies represent over 60 percent of the class. So that is, yeah, that’s quite extraordinary that so many of the class have experience of working at quite a short list of companies.

[00:10:46] Heidi Hillis: I think that’s reflective of, if you really think about it, you have a lot of these companies.

You’re talking about the Goldmans and the Morgan Stanley and McKinsey that have really large programs that recruit out of undergrad that are really training grounds for. A lot of people that then on to do, work in industry or go on to work for in finance in particular, a lot of people starting out at some of these bulge bracket banks and then going into.

Private equity or smaller firms. So the diversity within finance in terms of where they were working prior to MBA is quite large compared to consulting because there just aren’t as many consulting firms, but a lot of people in financing, a lot of different firms, but they, a lot of them really do start out in these training programs, these analyst programs that are so big and popular.

[00:11:34] John Byrne: Yeah, true. And looking back, I did this exercise as well. The feeder companies to Stanford 10 years ago in the class of 2023, 22. 8 percent from McKinsey, Bain, BCG, and your data, 22. 5 percent work there. Incredible consistency over a 10 year period. When you look at the top six employers 10 years ago, they were McKinsey, BCG, Bain, Goldman, Morgan Stanley, and JP.

Morgan Chase. They accounted alone for 34 percent of all the students in the class of 20, 2013 at Stanford. In your data for 23 and 24 they account for 29. 8%, just a few percentage points less. So remarkable consistency. And I think you’re right, Heidi, this is a function of the fact that these firms bring in a lot of people who are analysts and actually expect them after 3 to 5 years to go to a top MBA school.

So there’s a good number of them in the applicant pool to choose from and let’s face it, they’re terrific candidates.

[00:12:46] Heidi Hillis: Yeah. I think another pool of really terrific candidates that you see, and I don’t know what the 2013 data was saying, but is the US military, which is really, I think, again, something that I felt having worked with lots of military candidates myself, understand that, Yeah, intuitively, I would have expected, but to see it in the data is actually really interesting.

You just see Stanford in particular, I think, is really looking for leadership potential, and it’s so hard to show that as an analyst, as a consultant, but as in the military, these people have such incredible leadership experience that it really helps them to stand out.

[00:13:23] John Byrne: Yeah. And let’s tell people what the data shows.

How many out of us military academies,

[00:13:28] Heidi Hillis: In all in total, we had, 20 over the two years. So that’s in the two classes that we found. So that’s, a pretty large number. And they come from all the different academies, right? So you’ll find them from different, not academies, in the army, navy and the marines.

So you’ll see that. And you also see quite a few, in the data we’ll, we see a lot from the Israeli military as well, but that’s actually a little bit difficult to because every Israeli does go into the military. So it’s they have that in their background. Any Israeli candidate would have Israeli military background as well, but again, that’s.

Place that people can really highlight their leadership. So you had eight people from who had been, who were Israeli and obviously had military experience where they were able to demonstrate significant impact and leadership prior to MBA.

[00:14:18] John Byrne: Yeah. In fact, 10 years ago, roughly 2%. of the class went to either West Point or the U.

S. Naval Academy. Good number of people actually from the military. Maria, any other observations?

[00:14:34] Maria Wich-Vila: Yeah, I was also surprised at the fact that within those top employers And when we look at the tech companies, it was Google and Facebook and Meta with a pretty large showing. Google was actually the fourth largest employer after the MBBs and, but then, I was expecting there to be an equal distribution amongst those famous large cap technology companies.

So I, I would have expected even representation amongst Google, Meta, Microsoft, Apple, Nvidia, Amazon, et cetera. And yet. Apple and Amazon only had one or two people each versus Google at 25. So I thought that was really fascinating and it makes me wonder if perhaps it’s a function of maybe Google and Meta might give their younger talent more opportunities to lead impactful projects, perhaps.

I’m just guessing here, but maybe Apple and Amazon perhaps are more hierarchical. And maybe don’t give their younger talent so many opportunities, but I was really surprised by that. I would have expected a much more even distribution amongst the those famous those famous tech companies.

[00:15:40] John Byrne: Yeah. You’re right. And I crunched the numbers on the percentages and Google took three and a half percent of the two classes and that’s better than Goldman, Morgan Stanley, JP Morgan Chase. Facebook had 2. 7 percent and Microsoft at 1. 5, and I was shocked at Amazon because, Amazon is widely known as the largest single recruiter of MBAs in the past five years.

At one point, they were recruiting a thousand MBAs a year, but in, in one sense, maybe Amazon quite doesn’t really have the prestige. For Stanford MBAs who might rather work elsewhere, I think that might be is, you look at the employment reports at a lot of the other schools and Amazon is number one at a number of schools and very low percentage of people from Amazon going to Stanford.

We don’t know, of course, how many. Leaving Stanford and going back to Amazon, but it can’t be that many.

[00:16:41] Heidi Hillis: I wonder if there’s something about just a proximity effect here. You have the plate, like the meta and Google just being so close to Stanford, maybe it just, attracts more people applying because they.

They’re almost on campus and maybe, just being Amazon all over the world and different places could be not attracting as many. I don’t know.

[00:17:03] John Byrne: Yeah, true. The other thing, the analysis shows, and this is what you also gather from the more public class profile is really the remarkable diversity of talent that a school like Stanford can attract year after year.

It is, it blows you away, really. The quality and the diversity of people despite the concentration of undergraduate degree holders or company employers, it’s it’s really mind boggling, isn’t it?

[00:17:33] Heidi Hillis: Yeah, they come from everywhere and really interesting paths and even the people I think that, have those kind of typical paths, you see a lot of diversity within them as well.

So I think, even if you’re coming from a Goldman or a McKinsey having lived in another country or gone to done a fellowship abroad or running a non profit on the side. These things are actually what helped them to stand out. But you do see some really interesting, I think, profiles, too, of people who’ve just done, you get a sense of what it would be like to be in the Stanford classroom.

People from really unique and different backgrounds. People who come from all different countries and lawyers, doctors people who have run, nonprofits in developing countries people running large programs for places like Heineken or Amazon too. But, it’s a real diversity of backgrounds.

[00:18:27] John Byrne: Now, Heidi, I wonder if one is an applicant. Is this discouraging to read and here’s why if I’m not from Harvard, Stanford, Penn, Columbia, Brown, Cornell, Dartmouth, and if I didn’t work for McKinsey, Bain, BCG, Goldman, Google am I at a disadvantage and should I even try? Some people look at the data and come away with that conclusion.

[00:18:52] Heidi Hillis: I think it’s a reality check for a lot of people. I think it’s just, it’s really, it just helps people understand, what it, the difficulty of this, why it’s so competitive, but I think that there is, again, behind the kind of the percentages, you do look at these individual profiles and I would get, I would actually take a lot of hope from it if I were looking, as an applicant, because especially if you are.

Maybe a little bit more of a big fish or small fish in a bigger pond or big fish in a smaller pond you go to Rice or you go to Purdue or, and you do really well, those are the people who, they’re definitely looking for that diversity of background as well as the international.

I think that’s really neat. think that, instead of looking at the data and saying, why not, why I shouldn’t even apply, it’s why not me look at these other profiles of people who have taken really unique paths that that do get in. So I think it is actually a Kind of a mix of both, it is a reality check for a lot of people, but it’s actually, there is so much diversity in the data as well.

I think also one thing that we haven’t really covered is about is just the prevalence of social impact in, that’s really taken hold of the class. I don’t, again, going back to your 2013 analysis, I’m not sure how easy it was to tell that, but a lot of you can see reflected in the both the types of organizations people are working for, but also their titles and the kinds of work that they’re doing that that there’s a huge 40 percent of the class of the two classes had some kind of social impact in their background.

Whether that’s, running their own nonprofit on the side or volunteering or. Running trans transformational kind of programs within companies that are, either in finance or consulting or in industry. That’s a big trend. I think that people can take heart from as well.

So if you’re working if you feel like you’re in an organization where you’re not getting the leadership that you. can use to highlight your potential for Stanford, that’s definitely a place you can go is working for in volunteer capacity for a non profit or on the board of a of some kind of foundation.

Those are the kinds of places that you can highlight your potential

[00:21:00] John Byrne: true. And I know we have a overrepresented part of every applicant pool at an elite business school are software engineers from India. And I wonder in your analysis, how many of them did you find from like the IITs?

[00:21:18] Heidi Hillis: That’s a good question. The IITs, it was again, it was one of these you have about 50 percent of classes internet, so 25 percent of the class. was educated outside of the US. The IITs are going to be up there. Let’s see from India, 2. 1 percent of the class came from India. So probably, I don’t know offhand exactly how many of those were IITs, but

[00:21:43] John Byrne: I’ve had a lot of them.

[00:21:45] Heidi Hillis: Yeah, probably a lot of them. Although I think, that’s the other thing is that people who come, to work with me from India, they feel like if they haven’t gone to IIT, then that’s going to be a disadvantage. But I think, you’ll find that there are, there’s representation of other universities as well.

Definitely.

[00:22:00] Caroline Diarte Edwards: Yeah, I was just looking at the list of undergrad institutions. And for example, you’ve got Osmania University from Hyderabad. So it is not, it’s not all IIT. Okay.

[00:22:12] John Byrne: Yeah, exactly. And Caroline, 1 of the things about the institutions that are really represented here and that I don’t really see unless I missed it.

I didn’t see a Cambridge or an Oxford. Two of the best five universities in the world. And I wonder if that’s just a function of fewer people in the applicant pool or what? What do you think that could be about?

[00:22:36] Caroline Diarte Edwards: I had a look through the uk Institutions and you have got cambridge in there.

I think I also noticed. Bristol university there are a few different universities. So i’m aston university, which is not it’s not on a par with Oxford or Cambridge. So I think that speaks to the point that Heidi made that you don’t have to have been to an elite school to get into Stanford.

Aston is a good solid university, nothing wrong with Aston, but it’s not it’s not one of the top UK universities. So there’s definitely some interesting variety in the educational backgrounds of the students going to Stanford. And

[00:23:16] John Byrne: then, yeah, it is if you’re a big fish in a small pond, like Afton, you’ll you could still stand out in the pool.

[00:23:26] Heidi Hillis: Absolutely. There’s a lot of really interesting background, you have look hard on blue and you have Miami University and some really smaller universities abroad. I think. Again, it’s really, if you look at that, it does give you hope because it’s really what you do afterwards and if you, obviously, if you come from one of these schools, you probably want to be in the top, 5 percent of the graduating class, you want to show that you have the GPA that can support an academic background that they feel comfortable that you’ll be able to compete academically, but, and maybe that’s what you’re Offset by the, the GMA or the scores, you don’t know, we don’t have those on here.

But, um, the path post university really becomes much more important in those cases. What you’ve done since then where you’ve, how you’ve risen from starting at a entry level position to, running a division or heading a country group or something like that.

[00:24:21] John Byrne: And as far as Cordon Bleu goes, every good business program needs a Cordon Bleu, for God’s sake, right?

You want to eat well at those NBA parties, don’t you?

[00:24:32] Heidi Hillis: Absolutely.

[00:24:35] John Byrne: Maria, I’m sure that was true at Harvard.

[00:24:38] Maria Wich-Vila: I wasn’t the one doing the cooking but I certainly, I was certainly a member of the wine and cuisine society where I happily participated in the eating and consuming a part of that.

But to, to the point that we were just recently talking about. regarding being a big fish in a small pond. Not only have I seen it personally with applicants that I’ve worked with who did not attend these elite universities, but even many years ago, I attended a, an admissions conference where Kirsten Moss, who was the former head of admissions at Stanford, she actually told stories about how they’ve accepted people who even attended community college.

But within the context of that community college, they had really moved mountains. And she said that one of the things that they look for is, Within the context and the opportunities that you’ve been given, how much impact have you had? So maybe you don’t have an opportunity to go to Yale or MIT or IIT for your undergraduate, but whatever opportunity you have been given, have you grabbed that opportunity and really made the most of it and really driven change?

So she specifically called out, I believe, I believe there were two students that year at the GSB who had both started their educations, their higher educations at community college. Anything is possible. It really is about finding the people who, wherever they go, they jump in and make an impact.

[00:25:55] Heidi Hillis: Yeah, I think that to that point, I think it can almost be a more difficult if you’ve gone to Harvard and then worked at one of these, gone on one of these paths because we know that there’s, that’s an overrepresented pool in the applicant pool to stand out among those to have had that, that pedigree sometimes can be a disadvantage, right?

If you haven’t done as much as you should have with that, or if you started at that high level to show that level of progress over the course of your career is actually a little bit more difficult. Okay. And coming from a community college and rising to, a country level manager in some places is actually puts you at a significant advantage, I would say.

[00:26:31] Maria Wich-Vila: Because it’s hard for those people, it’s hard for those people to stand out, but also I think some of them go on autopilot, right? I think some people are on this kind of achievement, elite achievement treadmill, where they’re not even really thinking about what do I want to do with my life?

They’re always reaching for whatever that next, what’s the best college to go to? It’s Harvard Princeton. Yeah. Okay. Now that I’m here, what’s the best employer to work for? It’s McKinsey, Bain, BCG and without actually perhaps stopping to think about what is my passion? What impact do I want to make in the world?

And so I feel sometimes those autopilot candidates, I feel a little bit bad for them because they’re doing everything quote unquote and yet sometimes when you speak with them, that passion just isn’t there. And I do think that may ultimately harm them in the very, very elite business school.

Admissions because business schools want people who are passionate because at the end of the day, in order to do hard things, you’re going to need passion at some point to get you through those low periods. And so I think that’s something business schools look for. And I do think that sometimes these.

These kind of autopilot candidates might sometimes be at a disadvantage.

[00:27:29] Heidi Hillis: Yeah, I think that, to that point look in the data, when you look at it, you see so many people who’ve gone to McKinsey, Bain, Weasley, or Goldman, but then there’s a, you see a lot of success for people who’ve actually pivoted.

So those pivots that are post The second or third job really do show you that, if you’re if you get a candidate who’s coming from, still at McKinsey, okay, that’s fine. They have to be the top 5 percent of McKinsey, like they have to be going to get so many McKinsey applicants that the only the, you can look at the data in a couple ways.

One is, oh, my God, they took 12 people from McKinsey and the others. Oh, my God, they only took 12 people from McKinsey, right? That’s So if you want to be one of those 12, you have to be the top 12 in the world, right? Whereas if you’ve gone to McKinsey and then done an externship at a health care startup and then moved on to be a product manager at for health at Google, that kind of a path is definitely showing a little bit more, maybe risk taking, maybe ability to follow your passions.

So I think that. When I see candidates who come to me, for example, and they’re like, not thinking about applying now, but maybe in a year or two, I say, look for an externship, maybe think about pivoting out of one of these places and looking for some operational experience.

And because you see in the data that works.

[00:28:42] Maria Wich-Vila: And they’re doing themselves a service not only in terms of enhancing their admissions chances, but even just in terms of determining, what do I want to do with my career? If I do eventually want to go into industry, what functional role do I want to have?

What industry do I want to work in? So it’s, it actually benefits them in the long term to do that as well, even if they don’t go to business school. I think those secondments and externships and second job, post consulting jobs are extremely valuable. Totally agree with you.

[00:29:06] Caroline Diarte Edwards: And I’m sure they also bring more to the classroom as well.

I would think that’s also why Stanford is selecting some of those candidates, because not only have they worked at McKinsey, but they’ve also led a non profit in Africa or worked in private equity or whatever it is. So they have much more breadth that they can bring to the classroom. And I think that It’s seen as a very valuable contribution

[00:29:29] John Byrne: in Heidi.

Did you see that? The majority of the candidates to examined actually did work in more than one place, right?

[00:29:37] Heidi Hillis: Yes, most of them did. There were very few that, you see working at one place. And I would say that those are people that would have really risen through the ranks.

Someone who’s worked at Walmart and become, started in, I don’t know, in one state, but then to become a regional manager and things like that really are going to onto a global role. The people who have stayed at one place really have shown significant career progression within that.

And then the other people I think you do see a lot of movement. The big. The most typical would be from investment banking to private equity and then you do find in finance, there’s a little bit less kind of movement into other industries. You see a lot of people staying within finance, but within finance.

Yeah. Yeah. The other industries, especially consulting or other, tech, people are really moving into other places and it’s becoming, it is a little bit difficult. We have these categories that we’ve talked about, for example, healthcare, but it’s hard to categorize some of these companies.

Are they healthcare? Are they tech? There’s a lot of overlap. And so everything’s a little bit of tech in something nowadays. So whether it’s finance and fintech or education and ed tech or health care and health tech, these are all merging and combining. It’s hard to categorize them.

[00:30:53] John Byrne: So looking at the data here I wonder if you’ve seen your old classmates in the sense that these new people are very much like the people you went to school with at Stanford. I

[00:31:05] Heidi Hillis: put this out and it’s really interesting to a lot of my classmates downloaded the report and read it. And a lot of them came back and said, oh, boy, I would never get in now.

It’s these people are super impressive. I think that you see a lot of. It’s just become more and more competitive. And I think that with more information and more people every year applying, it is becoming really difficult. I think that you do see a lot of, I am encouraged by the diversity part of it that you see still Stanford.

I feel like they do take risks on some really interesting profiles and candidates that maybe some other schools are less likely to do. And so that’s what does give me. A lot of hope when I get some kind of really nontraditional candidate who wants to, their dream school is Stanford. I feel like, I say all the time, there’s a 6 percent chance.

You’re going to get in, but there’s 100 percent chance. You won’t get in if you don’t apply. So you’ve got to, you got to give it a go. And that’s, the attitude that we take to it.

[00:32:04] John Byrne: Indeed. So for all of you out there read Heidi’s article on our site, it’s called who gets in and why exclusive research.

Into Stanford GSB and I’ll tell you one conclusion I have about this is that, man, if you really want to get into Stanford, you need a Sherpa, and and Heidi would be a great Sherpa for you because the, just the profiles of these folks, where they’ve been, what they’ve done, what they’ve accomplished in their early lives is so remarkable that To compete against, in this pool for a spot in the class you need every possible advantage you can get.

And and having an expert guide you through this trip probably would be a really big advantage. So Heidi, thank you for sharing your insights with us and the research, the very cool research.

[00:33:01] Heidi Hillis: Thank you

[00:33:03] John Byrne: and for all of you out there. Good luck. And if you want to go to Stanford, you got to check out this report.

Okay. It will inspire you to up your game, even if you are from Harvard, Stanford, Wharton, or wherever McKinsey, Bain, BCG, Goldman, Google, you want to look at this report and you want to really think about. What it will really take to get in. I think it will inspire you, motivate you to really put your best foot forward.

Thanks for listening. This is John Byrne with Poets& Quants.

Maria

New around here? I’m an HBS graduate and a proud member (and former Board Member) of AIGAC. I considered opening a high-end boutique admissions consulting firm, but I wanted to make high-quality admissions advice accessible to all, so I “scaled myself” by creating ApplicantLab. ApplicantLab provides the SAME advice as high-end consultants at a much more affordable price. Read our rave reviews on GMATClub, and check out our free trial (no credit card required) today!